Comments on: NLP Persuasion Strategy http://www.thenlpcompany.com/nlp-persuasion-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=nlp-persuasion-strategy Free NLP Techniques, Persuasion Techniques, Conversational Hypnosis Wed, 17 Jul 2013 19:05:00 +0000 hourly 1 By: Rintu Basu http://www.thenlpcompany.com/nlp-persuasion-strategy/#comment-11894 Rintu Basu Tue, 11 May 2010 10:10:36 +0000 http://www.thenlpcompany.com/nlp-persuasion-strategy/#comment-11894 Hi Loren,
Yes you have got my point and expanded on it. I suppose my point is if you surf a few NLP Websites you will find some people are so full of NLPness that they shotgun language patterns at you. Most of which would score them major points on a Hypnosis exam but on a sales page is calculated to turn people away. Understanding your outcomes, your product and your reader and then pitching your communication is worth 100 times the loads of “artfully vague” language.

]]> By: Loren Woirhaye http://www.thenlpcompany.com/nlp-persuasion-strategy/#comment-11795 Loren Woirhaye Sun, 09 May 2010 13:42:49 +0000 http://www.thenlpcompany.com/nlp-persuasion-strategy/#comment-11795 I think I get your meaning here, Rintu. I was a little confused.

People read on the web far less than you hope they will. When they hit a sales letter or opt-in page they scan for cues. They look at the headline and if they instantly grasp the product is something they’re interested in, they scan for the buy button, the order form or the opt-in form to see how easy it is to respond. They also look for the price at the order area and knowing the price has a big affect on whether or not they read the letter at all.

Then after knowing how to respond or buy, they scroll up and read some subheads, look at diagrams and picture captions, re-read the headline, and scan through the copy looking for answers to their questions.

Not many buyers will have read the salesletter start to finish. Most will jump all over the place. With a printed salesletter you have a much greater chance of a “linear read” from start to finish, but the easy scrolling of the web invites scanning.

So first you’ve got to tell them what they get – make it easy to understand. Then you tell them how to get it – and make that easy to understand as well. All the stuff in between is important too, but the fundamentals often get overlooked.

]]>