Do Hypnotic Language Patterns Work in Foreign Langauages

Rintu BasuCase StudyLeave a Comment

I’ve recently been asked a couple of great questions that allow me to unpack some powerful ideas. The core of this article is about how to create your own persuasive patterns…even in a foreign language.

Does Hypnotic Persuasion Work in Foreign Languages?

The short answer is yes, it does and understanding how patterns work is the key to being able to create your own and to translating them in to another language. Let’s start with an email I was sent the other day:

From: boudewijn
Sent: 17th at 21:44
To: Rintu
Subject: an exercise for all your foreign students

Hi Rintu,

Here is something I would like to share. My first language is NOT English, it’s Dutch. It’s a bit hard to say English is not my mother tongue, it is, my mother was from Northumberland. My dad was a Dutchman and I am born and raised in Holland.

Anyway, in order to get a full comprehension of the patterns you teach it is not always possible to use the text you provide “as is” in any foreign language.

Both in the Advanced course as well as in (e.g.) the Black Skills book you use a lot of language patterns that may be fine in English but hamper if translated literally. So what I do is this. I take the pattern and the way you use it in English.

I then take the core and translate that into Dutch, trying to find the strongest possible way to express what you convey in English. The next step is to “build it into” text that has the same meaning and flow you use in English but then translated into Dutch.

To clarify it, I actually write them down on paper.

This gives me the opportunity to correct (and enhance?) where needed and read them over, and rewrite (and rewrite, and rewrite…) till I am satisfied.

Right now I am in the middle of working on patterns from the Persuasion Skills black book, for my preparation for the interview that I told you about.

This procedure, although time consuming, gives me a better understanding of the materials you provide for using them in the Dutch language.

Hopefully some of your foreign students can use this tip/idea. Maybe this is a totally derailed thought train, but it works for this (Double) Dutch lad.

Kind regards,


The Process Simplified

Where Boudewijn has actually gone with this is actually a simple process that is easy to implement and will give you results instantly. It just takes a little bit of work to think through initially.

Just imagine the world through the eyes of your audience. Then imagine the sequence of internal representations that you want them to go through. Once you have that all you need do is create the language to take them through that sequence.

Molecular Thoughts

A Worked Example

I am going to leave the foreign language ideas for people like Boudewijn to play with and stick to an example in English. Here is another email I was sent recently (name changed to preserve anonymity):

From: George
Sent: 15th at 11:32
To: Rintu
Subject: a question concerning job hunting

Hi Rintu,

I would like to start by saying that the Job Hunting book offers a great approach to going for a job.

I am preparing for my CV and cover letter and one issue came up that is not covered in the book at all.

My wife is partially invalid and needs some personal care.

This could mean that I need to discuss my working hours with the HR person at some stage in the process.

What do you suggest as being the best timing to bring this matter to table?



Using the Process

Okay, my feeling about this are that if there =are restrictions or modifications to the normal expectations then this should be dealt with as soon as possible. That said you don’t want to give people a problem before they have decided on you being the best solution.

As such my sequence for a cover letter so far would be:

  1. Connect the letter to the job advertisement
  2. Connect the job criteria / specification with key achievements
  3. Give them the bad news
  4. Future pace them in to giving an interview date

But Wait There’s More

Now here is the real special secret sauce that can make your cover letter really stand out. What would you say to reframing the bad news as a benefit?

Start thinking about the job, the company and the situation through the eyes of the employer searching for how it can be of benefit to them. For example the company might have values that are about supporting flexible working systems. They might need people that can be flexible about working times. The job might be a creative one and you are most creative when working from home. The idea that you have to be very organised might give you special insight into planning for key aspects of the new role.

It is difficult to formulate a specific plan without knowing the whole situation so I will switch to a more usual scenario that I often hear about…age…being too young or old.

If I am too young for a job my reframe is usually something like: “Do you want age and experience doing the same old same old just because they have done it that way all their life. Or do you want a young fresh dynamic new way of looking at the role ready to drive the business forward with the innovative and creative thinking that only comes with a fresh pair of eyes?”

If I am too old then I might to use a reframe like, “Is this about having young aggressive inexperienced responses that just drive things in expensive directions because they don’t know any better or do you want a calmer, measured response that only comes from wisdom and life experience?”

That should give you enough idea on how you can start to reframe whatever issue you have as a benefit to the organisation.

Back to the Sequence of Internal Representations

Now you can write up the cover letter with a sequence like this:

  1. Connect the letter to the job advertisement
  2. Connect the job criteria / specification with key achievements
  3. Tell them about your personal circumstance that makes you an even better candidate
  4. Future pace them in to giving an interview date

Here is a version of the letter so you can check the sequence of internal representations.

Subject: Application for Role of XYZ

Hi (Specifc Name of Recrutier),

I am emailing to apply for the role of XYZ as advertised on on (specific date).

I am applying as I think I fit the job specification well and can provide some good results for your company.

As requested I have attached a current CV. As you can see during my time at Yet Another Company I (insert key achievement from CV) and this role will allow me to (state specifically what this experience demonstrates that relates directly to the role).

(You might even use a table that has parts of the job spec on one side and key achievements from your CV / Resume on the other).

In addition you will find that I can… (insert massive benefit reframed from the presenting problem) because of…(insert problem) e.g.

In addition you will find I am great at working flexible hours. Having a disabled wife who sometimes requires extra care in the mornings you will find that I am great at working late or even split shifts giving you the flexibility to organise your work flow.

You may already see how my broad range of skills and experience is suited to the role and I would like to come in and talk about strategies that we can use to drive your business forward.

I look forward to your most speedy response.

Best Regards

Finding out More

If you are interested specifically about Job Hunting then you can get the full course plus some great bonus material here:


But if you are more interested in learning about how to create those hypnotic language patterns then the best course for you is this one:


Leave a Reply

Your email address will not be published. Required fields are marked *