“An Extract from The Persuasion Skills Black Book…”

Unleash your persuasive power through simple NLP Language

The following is an extract from The Persuasion Skills Black Book, the one eBook to give you simple but powerful NLP Persuasion Techniques in a quick and easily used format.

Persuasion Patterns

The Persuasion Skills Black Book looks at patterns designed to shift resistance, focus people on your results and generally move people in the direction you want them to go in. Every one of the patterns you will learn in the book is designed to be quick, easy to use and can be integrated into normal language very easily. There are more powerful and efficient techniques out there, but for those you will need the safety and support of NLP Practitioner Courses in order to perfect and practice.

Values, Ethics and Manipulation

A quick word about values, ethics and manipulation. I am not the NLP or Hypnosis Thought Police and nor will I allow myself to be set up for this. What you do with these patterns are for you. I will urge you to have good intent, leave people in a better place than you found them in and always work towards win/ win situations. I don’t say this through any altruistic, tree hugging or saintly attitude. It simply makes sense. If you con, trick and force people against their will you will be caught out eventually. As a result you will lose credibility, trust and friendship.

Being honest, direct and open in your dealings with people gives you a huge amount of personal power. You will gain more business, more friends and a reputation that attracts people to you. And even better – they will want to do the things you want them to and give their effort freely because you are open about how they also benefit. Trust me, I’ve tried it both ways and the second works so much better, is more long lasting and makes me feel good to boot.


Black Book Cover

The Redefine – Your First Persuasion Pattern

Let us move into our first pattern. In NLP jargon terms this is called a redefine. But the issue isn’t what it is called, but how do you use it…so let us talk about that.

The pattern is used to move the conversation from one subject to another. Again the issue is not about what it does. It’s actually about the results it creates. So, the results you can get from this are to move the listener from their current thoughts to a new direction.

I am guessing now the issue is not the results, but when am I actually going to give you the pattern. The reason I am holding off for a moment is not because I am holding anything back, just simply because I want you to understand how easy and powerfully you can change the direction of a person’s thoughts with a pattern like this. With this pattern you can start with any subject and move to any other subject. The real issue is not about this pattern but why we are not talking about the socio-economic policies of Thailand…what do you think about how the economy in Thailand changes their social landscape?

I understand that you now really want to know the pattern, but the real issue is fully understanding the wide range of applications for a pattern like this…so let us think about where you would want to use this sort of pattern first.

  • The most obvious would be when you are arguing with someone and they are stuck on one point that you want to move away from.
  • How about in sales when you customer has come up with an objection and you want to talk about the benefits of your product.
  • As a trainer; a group might be starting to discuss issues that are not relevant to the topic in hand and you want to bring them back to the point of the lesson.
  • Perhaps in a flirting situation were your flirting partner is talking about how the rest of the office will gossip and you want to talk about dinner arrangements.

Does that give you some idea of the range of applications for this pattern? The issue is not the amount of applications I can think of, it is all about how many applications you can come up with. So just for a few moments think about times and situations where you want to change the direction or flow of a conversation.

Now that you have done that here is the pattern:

“The issue isn’t (x), it’s (y) and that means….”

x is the thing you are talking about and y the thing you want to talk about.
The issue isn’t about trying to understand the formula, it’s simply about just using it and that makes it very easy to use…doesn’t it.

The beauty of a pattern like this is that you don’t need to think about it and you can move the conversation into anything you want, particularly if you ask questions based on the new subject. Here is an example:

Business Example

Let’s say I am in a group of business people at a networking event and they are all complaining about problems in their companies and I want to talk to them about communications courses.

I might say something like, “The issue isn’t about the result you are getting, but how your people are not solving these problems themselves…what is it about your staff that means they are not solving these problems for themselves?”

This might get the group talking about the problems with their staff and after a while I might interject with, “The fact that they are not taking the initiative is a problem, but the bigger issue is how well the managers are communicating the vision to their staff…how good are your managers at this?”

Maybe now they are discussing the communications skills of their managers and I am going in with, “The issue is not about the fact they are not doing a good job but how well you are supporting them to get better at it, what communications training have they done?”

Now they might be talking about how little training they have done, but also how expensive training is and that they can’t afford it. I might start in with, “The issue is not the expense of training, but how much poor performance is costing you, if I can show you a way of getting a return of investment from your training budget would you be interested in talking about how you can do that?”

Okay, I have a whole range of tools, as you will have by the end of this course so I probably would have used a variety of methods to get to this point with the group, but the point is that you could do it with just this one pattern. It’s that effective. In fact, if you were brave enough you could have done it in one move…

The One Move Example

Let’s go back to the start of the conversation and they are discussing their business problems. You could just launch in with, “The issue isn’t the problems in your business but how much support you are giving your people to improve, how good a result would you get if you invested in communications skills training for all of them?”

I prefer leading people in small steps rather than just plunging for the jugular, but the issue here is to just notice that you can take one big step to move in a different direction.

So long as you have some rapport and ask a question you will have moved the conversation to where you want it to go.

The Persuasion Skills Black Book takes you through numerous examples and applications for all of the persuasion patterns in the book to the point where you are automatically using persuasive language patterns without having to think about it.

You can download The Persuasion Skills Black Book for only $47 right now through this link.

In the next segment of this eCourse we will look at some applications and examples of redefine patterns.




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