I have recently had a great email from Thomas demonstrating some really cool techniques from the Advanced Persuasion Patterns programme.
From: Thomas
Sent: 20 November 02:42
To: Rintu
Subject: Re: Hypnotic Persuasion Skills in Presentations
Hi Rintu,
Thanks for this post. Good things to think about.
As you know, I’m doing the down load of advanced persuasion patterns and wanted to relate this result of using VAK patterns in a presentation:
Background: I’m a Sr. product marketing manager for a large, international company. We had a meeting last week with the global head of our collection of product categories, all of his senior VPs and directors, our subsidiary’s overall President and VPs, about 25 high-powered people, half of whom speak English as a second language – which concerned me because I didn’t know if these techniques would translate across language/culture).
About 2 hours into the meeting, everyone is succumbing to powerpoint overload and it is my turn to present the status of my category this year, sales targets for next year, and issues that need to be addressed to hit the targets.
Here is how I opened (puncuation indicates pace and italics indicate emphasis – notes on some of the more theatrical body language in parentheses):
“As we sit here today, thinking about what we have achieved. We can all…. feel good (fists clenched at chest height emphasizing “good”) about what we have done so far… and as we talk about next year, it is easy to… get excited (started moving) as we look towards our next goal (at this point reaching up towards the very massive number at the top of the screen).”
Rintu – the change in energy in the room was astounding! People were focused and excited and leaning forward towards me in their seats, some smiling, all eager. So I paused a second to get my composure from being shocked at how well this was working, and then continued:
“If we look back to last year at this time (left hand drifts across and then behind me), you will all remember that we were struggling (some mild clawing gesture) to reach that number for our entire division…. And now… we are bold enough… to set that number (pointing at it again) as a goal for the x category alone.”
Rintu – at this point, they were totally engaged and eager to do everything possible to remediate the six rather difficult issues that I then presented. We had a robust discussion and agreed on next steps in a collegial manner (it could have been quite contentious, because I was highlighting some politically sensitive issues). The incredible result gets better.
The day before when I was introduced to the global head he virtually ignored me. The night after the presentations he made a point of very deliberately spending time with me to the exclusion of the other people at the function.
Quite an extraordinary result and I was only on Lesson 3! Thanks, Rintu. Thomas
The last three articles explain some more of the mechanics of what Thomas is doing:
Thomas gives a straightforward explanation of how he developed certain charisma patterns and then anchored them. This made his presentation stand out and have a lot more impact than the rest. And typically for the Advanced Persuasion Patterns course he has got significant result very early on.
I had several ideas in mind when I set up the course. Firstly that it would have a huge amount of content so that you are always kept busy with things to do and think about.
Secondly that the content would be multilayered, just like the book I would use and demonstrate patterns overtly and covertly as we went along, I would pre-teach patterns and you would get a blend of strategic thinking as well as tactical tools. Most importantly you would get information that you could go out use and get results with straight away.

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Tags: Case Studies, Influence, Persuasion