This is a short article to make a point that many miss about persuasion and can seriously improve your results.
Here is the issue, when you start to learn language patterns there is a tendency to fire them out all over the place in as many different ways that you can. In fact I encourage this as PRACTICE. When you want to be persuasive the issue is not firing patterns left right and centre but being strategic about how you apply you persuasive tools. For example here you will find my whole Twitter strategy laid out in full. If you look at my Twitter profile, @ Persuasion Tips you will see it is working well. But the real question is about does it mean I am selling more books and courses?
The short answer is on it is own it is not as useful as an overall strategy that involves Twitter, Facebook, Linkedin and a Persuasion Skills Blog. When you integrate all these elements the opportunity to quickly and easily make money from the internet becomes a reality.
With an overall strategy your persuasion skills increase massively. Hypnotic language patterns can help improve this even further.
For example I have worked on a number of websites improving their strategy for generating and capturing leads. I have worked with the owners to develop a sales pipeline and this has all increased their bottom line sales. But once that has been done we have looked at adding hypnotic and NLP elements to what they are doing and there has been another dramatic increase in sales.
Conversely I have watched others against my advice just focus on the NLP elements on their sales pages. Whilst their websites now look like a great NLP Case Study it has meant little or no increase in business.
A key element of NLP that I think many NLPers seem to miss is that content is far less important than context, process and structure. What do I mean by this? Let me explain in terms of the internet.
Content would be the words you have on a webpage. You might have great content on your site, but if no one can find it you have nothing. If people can find it but are not quickly drawn in to reading it you still have nothing. You might have great words that draw people in but if there is no call to action or you drawing the wrong sort of people in you still have nothing.
By focusing on attracting the right people, drawing them in and leading them through a sequence that has meaning for them on both logical and emotional levels and then giving them a call to action, you will have a great website. Even better, once you have the process for doing this you can apply it to other contexts. But only after all this does the content matter. Most people look at the content first, I would suggest until the rest is right the content does not matter at all.
The same approach applies. Randomly firing hypnotic language patterns is great fun and a brilliant learning process…but is not great for results. But having a process for finding the right person, firing those patterns in the right sequence with a call to action that is a win / win for both parties is almost guaranteed to create success.
The key is still finding the right process for that person and the situation. It is actually easier in the face to face world because you have a person in front of you reacting to what you are saying. You can change your approach dependant on what is working and what is not. On the internet you just have to get it right first time or lose that person.
If you want to learn the mind set, strategies and tools for powerful covert hypnotic persuasion skills click here
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Tags: Case Studies, Influence, Language, Persuasion