This article is about a specific NLP Technique called framing that is incredibly flexible and when set in place properly will guarantee great results.
We will start by looking at a few examples so you can see how it can be used to good effect. You can then download a ten page report completely free (you don’t even have to supply your email address) from an exceptional conversational hypnotist who will explain this skill in even more detail.
Once you have seen a few examples you can use the discussion boards on the fan page for the Persuasion Skills Black Book to get more ideas about how you can use this approach.
If you went to your local shopping centre and started asking people if you could go through their pockets and bags how many do you think you would manage before you got thrown out or worse? Now imagine if you did the same exercise but you were dressed as a police officer. Do you already recognise that you would get better results? In short wearing a police officer’s uniform would make it easy to accost people in the street and go through their belongings. Why does that happen?
A friend of mine sells a complex service via the internet where the prospects have to be prequalified. His initial approach was to research companies. He would then send them an email report explaining his findings, an estimate of how much better they would be doing by using his service and would they be interested in a telephone conversation about how they can make this happen. This email was well constructed and produced some great results.
Working together we changed the email. It still contained a report of the findings and how much could be made through using the services. But now it also compared their company with their top competitors. It then went on to state that my friend could only work with one company per industry sector. It also gave them dates and times when they could phone my friend to discuss the matter in more detail. The email specifically stated that if they didn’t make contact my friend would assume they were not interested and he would move to the next company on his list.
The second email produced less calls than my friend had been making with the first email. But the conversion rate was close to 100% from the calls that did come through and the clients were much better focused, motivated and keen to get those results. In short the second email meant less running around after time wasters and more motivated buyers. Just what is it about the second email that created that?
As a trainer of trainers one of the things I get trainers to focus on is a process they should impliment at the beginning of their course. The process is to get the delegates to set their outcomes for the course clearly, understand the value of those outcomes and then shift the emphasis from being trained to being given an opportunity to learn how to reach those outcomes that they have just set. In short it’s a process to get the delegates to set their own goals and then recognise that it is their responsibility to achieve them. What makes learning a process like this useful for a trainer?
Most people when they are looking for a new job will write a CV or Resume as the first step to an interview. In my CV Writing and Interview Skills Programme I would rather consider your CV as a set up for your interview. By careful selection of words on your CV or Resume you can predict what will be discussed and therefore be able to prepare better. By careful reference to aspects of your CV when in interview you can ramp up your credibility, authority and rapport. All of which is very useful in getting the job.
You can find out more in my NLP CV Writing and Interview Skills page but here is one simple idea. When applying to a company research the company values, buzz words and corporate jargon. Write your CV with these specific words. On your covering letter make reference to the company values, job criteria and description linking to specific experiences on your CV that demonstrate these qualities.
When it gets to the interview you are hoping that the interviewer will bring up the fact that you seem to be making a lot of effort to link to the company values. If they don’t bring it up then you have every opportunity to bring it up yourself. In either case you suggest to the interviewer that anyone that is serious about the job is going to make some effort to show how they would be a good fit with the company and surely any good candidate will do this in their interview.
Obviously there is a little more to it but this is the core of the idea. You can find out more in the NLP CV Writing and Interview page. In short you are telling the interviewer that any good candidate will be demonstrating how they can fit into the organisation whilst make sure they recognise your efforts in that direction. What impact do you think this has on the interviewer?
Many years ago when I was the head of training for a large national organisation I had a reputation, actually more of a mystique around accelerated learning and hypnosis. So much so that some students would seek me out because they were struggling and were desperate to be able to learn more effectively.
I would invite these guys to come for a coffee or pint and a chat for an hour and suggest that at the end they would be “fixed” and would be able to remember everything that they are learning so long as they read it through once or twice within the first week of learning.
When we went for our drink I would spend a pleasant hour talking about anything that came into my head. At the end of the hour I would announce to a surprised student that they were now “fixed” and that they should go straight home and test the idea. I would tell them that they should pick up something they had been struggling to remember from the week before, read through it just once then leave it alone for the rest of the night. I then suggested that they seek me out the next morning and tell me in a surprised voice just how much they can remember from the night before.
Almost all the students improved their study skills, memory and retention through this process. The one time I remember it not working was with a guy that had transferred into my centre a few days earlier and did not know my reputation. In short, without doing any sort of intervention most students completely changed their view of how well they could study. Why do you think this worked?
I currently know of two authors that are expending their time desperately trying to harm their competitors. Whilst they may be hurting their competition to some small degree they are also not spending the time promoting and marketing their books. Also they are leaving themselves open to legal action, being publically outed or their cheating process being reverse engineered and applied back to them.
As an alternative if they had looked at building bridges they could have sold their books through those “competitors”, gained endorsements and help. Thereby selling a lot more books for little energy. This would be in addtion to having more energy to positively market their own books. As it is they now have thousands of people that will not only never buy from them but also will spread the word about their ethics.
A little change in the frame they had about their market could have meant a significant difference in their results. In short they could have gained friends, gained help and sold more books through reframing their competition as potential joint venture partners. Why do you think they have taken the approach that they have?
You can download the following ten page report from my good friend and great hypnotist Nathan Thomas. In it he explains framing in more detail as it specifically applies to Street Hypnotists.
If you are a street hypnotist this report is like gold dust because you can apply the ideas directly and straight away. If you are not a street hypnotist this report is like gold dust because you can compare all the applications I have suggested above to the way that Nathan constructs pre-frames specifically in the context of street hypnosis. That will give you so much insight that you will be using the skill like an expert almost immediately.
To get this impressive report right click this link and “save as” to your hard drive.
Tags: Case Studies, Free Content, Persuasion Skills Black Book, Reframing
If you enjoyed this article Sign Up Today and get free email updates!