Installing Outrageous Beliefs Using NLP Language Patterns

Rintu BasuCase Study1 Comment

In the last post I discussed the set up for an idea to install some odd beliefs into Steve, my test subject.

Hypnotic Persuasion Skills in Action

In this post I will detail specifically what I did, how it worked and how I managed to snatch defeat from the jaws of victory.

Setting the scene

I had information ready about my piece of research, knew the two steps I would take to bridge from the possible to the completely ridiculous. And headed off to the restaurant with Steve and his brother.

Stage One: Accepting the Believable

At an appropriate point in the conversation I opened up a discussion about how we react to unconscious signals. I then introduced the information about blue suits being more persuasive using quotes, “I was reading about some research…”

Interestingly Steve took this on board with little or no thought. There were several reasons for this, he recognises me as an authority on the subject of persuasion, I was talking with authority and conviction and because I was quoting research.

A trainer friend of mine often presents Power Point Slides with “facts”, “evidence” and “conclusions” with the Letters MIU in the bottom right corner as if quoting research from a university. If any one were to ask him what MIU actually stood for he would respond “Made It Up”. According to my friend no-one in the hundreds of years he has been delivering training has anyone ever challenge his “research”.

Stage Two: Drawing Conclusions

Having introduced the research and got Steve agreeing with it the next step would be to extend the conversation to the next logical step. I pointed out that a sales person knowing this would logically wear a blue suit because it would make customers more responsive. The sales person in turn is more empowered by wearing a blue suit. The end conclusion of this is that whether the customer is or is not more responsive the sales person is likely to do a better job for wearing a blue suit.

Taking this slowly and getting Steve’s buy in at each stage meant I ended up with the statement, “You can be a better sales person simply by wearing a blue suit, white shirt and dark tie.” Again Steve is happily following the string of logic.

Stage Three Bridging to the Ridiculous

Once we had got to this stage it was easy to lead to the next “logical” conclusion. People can hear you wearing a blue suit on the phone and therefore you will increase your sales by wearing a blue suit even if you work in a call centre.

I was surprised at how well this stuck with Steve. Later he confessed to thinking that he would go out to buy a blue suit and a few white shirts for work. Unfortunately at this point disaster struck and the experiment was blown out.

NLP Anchoring and Giggle Loops

Remember the original plan was to get Steve to believing blue suits could be used as some sort of sales power storage device and wearing one for a little while would store energy he could use later when he was at work.

Unfortunately as I was opening up this next “logical” step I glanced over at Steve’s brother. Steve’s brother who knew exactly what I was doing was having difficulty keeping anything like a straight face. At several points he was giggling away to himself hiding behind the menu.

When you have deep rapport with someone it is very easy to take on their states. Smiling and laughing response are almost automatic for most people. Have you had the experience where someone smiles at you and before you have even registered it you are smiling back? Or an experience where the laughter between people becomes infectious and you can’t stop? This is what I would call a giggle loop. I have known Steve and his brother a long time, we generally have good rapport and I had deepen it specifically for this conversation and we are prone to laughing. The net result when I caught Steve’s brother’s eyes was that we both broke into hysterical laughter and that ended the experiment.

Talking to Steve later I explained where I was going to take this conversation and he admitted that he could have gone there very easily. Unfortunately we will never know if it would have worked, unless you choose to go out and have a go at installing some beliefs using logic strings.

Strings of Logic

A friend of mine uses a similar approach to get bigots to question their sexual orientation. It needs lots of rapport because people obviously are likely to get very uncomfortable but he has used this to put people he doesn’t like into some pain and confusion. It is just a series of questions and a string of logic as I have demonstrated over the last two posts. I won’t display the pattern in public but if there is enough interest I will write the pattern out for those people on the Advanced Persuasion Patterns Programme.

Key Points and Learning

  • The most difficult thing in applying persuasion skills is not to laugh while doing it.
  • There is no logic in logic just small steps from believable through possible to the completely bizarre.
  • Small verifiable steps allow you to move people to utterly preposterous places.

Consider how this approach is used by fundamental religions, cults, governments, mad scientists, businesses, newspapers and media to move the views of people and you will find hundreds of different ways this approach is being applied to you every day.

One Comment on “Installing Outrageous Beliefs Using NLP Language Patterns”

  1. Zakmata

    That giggle loop as you call it, is one of the reasons why you shouldn’t use friends and family as test subjects for persuasion or NLP.

    The logic may be a little off, but the fact that after your little talk he associates blue suits with good sales gives him confidence, thus creating an odd but useful self fulfilling prophecy.

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