How to Lose Customers and Alienate People in One Easy Step

Rintu BasuModellingLeave a Comment

I received an email the other day that quite subtly completely missed the point about persuasive communication. This article is about one hugely important point, which everyone in persuasion should live by. Read on to make sure you are not making this embarrassingly stupid mistake.

Here is the email:

[box color=”grey-mute” type=”round” icon=”document”]Hello,

Our company represents an online platform of over 36.4 million people, most of which are located in the US and Canada. What we do allows us to present our online platform with a first choice when they search for anything on any of the major search engines.

We seek a preferred source to send our users on the major search engines for (key word deleted) specialists in various markets.

Please feel free to contact me at your convenience. I’m in the office Monday-Friday from 9:00 AM to 5:00 PM Pacific time.

Yours truly,

Name Removed[/box]

What’s In It For Me?

There is one thing that these guys can do that will dramatically increase their results. If they would just look at this from the prospect’s perspective and write the email from that standpoint they would get a much better response.

Read the email and notice that it is just about the company, what they do, what they are seeking and how I can get in contact with them. None of this is speaking to me about my needs and how these guys can fix it for me.

If you are serious about persuasion then you are serious about seeing things from the other person’s perspective and willing to engage with them about that.

A Foundation Persuasion Process

What if you were to step into the head of the person you are trying to persuade and give them the message based on the befits to them? Here is my version of the email these guys were actually trying to send me:

[box color=”grey-vibrant” type=”round” icon=”document”]

Hello,

Would you like to make more sales?

We can help you with that by providing qualified traffic to your website for specific words such as …

Our company represents an online platform of over 36.4 million people, most of which are located in the US and Canada. What we do allows us to present our online platform with a first choice when they search for anything on any of the major search engines.

If you see yourself as a specialist in your market and could benefit from the extra sales that qualified leads would bring you we should discuss this further.

Email me with some convenient times and I will give you a call to discuss this further.

Yours Truly

Name Removed

[/box]

To be fair I don’t like this method of selling and I personally would not respond to this version of the email either. But I am hoping that you see the world of difference between the two emails.

The real key to persuasive ability is to be able to get into the heads of your prospects and communicate with them from that standpoint. Persuasion Skills on Steroids is the course that will give you the tool to do that effectively. Click through and find out more here: 

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