There is a way that you can embed commands into your language. This won’t automatically make anyone do what you want them to do. But that said you will get them to think more about it.
How Embedded Commands Work
But by the nature of how embedded commands work they will have to think about the thing you want them to think about however briefly. What they do from there is up to them but you will have embedded the thought into their heads. Here are seven reasons you need to know about embedded commands.
1. Control How the Masses Think
Politicians use embedded commands in their speech continually. One of my favourites was a speech by Tony Blair a few years ago where he continually used the phrase, “We Like America, need to ….” Needless to say at the time support in the UK for American foreign policy was low and our Tony wanted to change that. If you can embed commands directly into your speeches, presentations and conversations just how much more can you move people the way you want them to go? How much would you want to learn about how to do this?
2. Accidentally Embedded Headaches
A few years ago I was listening to two women talking whilst they were on a break. One woman complained about a headache and then purely by accident spent the next five minutes using embedded commands to install the same headache in her friend. I was only eavesdropping and even I had the headache. If she could do this by accident imagine what people might willfully be doing to us. Do you want to learn how to stop this happening by accident?
3. Making Business Appointments
A friend of mine a few years ago started a telephone campaign to increase her profile and engage with prospects. After a couple of days of non committal responses, lots of frustration and many hours on the phone she asked for my help. I changed two words in her script and got her to use command tonality with her voice. In short we changed two sentences from weak questions to strong embedded commands. The next day she got four appointments from eight calls.
4. Getting Dates
A friend of mine changed a sentence on his on-line dating profile to read something like, “Only contact me if you want…” and then he bullet pointed a list of benefit statements about dating him. He got more contacts that day than he had for over a week.
5. Making Sales
A telesales agent I recently coached has started using this sort of pattern:
“Before you consider buying let’s talk about the benefits so you can make the right decision. That way you can buy with confidence.”
Read through as you think about embedded commands and see how many are in the above sentence. I have deliberately not marked out the voice intonation so you have to get this for yourself. Once you have got at least three just imagine how powerful a simple sentence like this can be…and what will happen when you learn to construct and deliver this sort of thing. It has added on average an extra sale a day to an already high average.
6. Having Fun
A couple of years ago I was working with a friend of mine on some persuasion techniques and I hit upon a simple way of installing a sequence of thoughts and attaching that to a common action that you might do daily. Just for a laugh and a test of the process I conversationally got my friend to think through a sequence of thoughts that are a little rude to put on a public blog and then attached those thoughts to the flicking of a light switch. It was a couple of days before my friend managed to stop thinking those thoughts whenever he turned on a switch.
Imagine if you could get your customers to go through how great your product is every time they see you. Or a date to think about the great time they had with you as they go to sleep and again when they wake up the next morning and then to continue doing this for a week or more. When you think about embedded commands how many practical examples come up where you can find them really useful?
7. Other People are using them on You
Advertisers, Sales Professional, Politicians all know about these ideas and are not shy using them. A quick trawl around the internet will give you hundreds of examples from Tony Blair to Barrack Obama from internet marketers to TV advertising. You need to learn about embedded commands to understand how they are being used on you.
8. Bonus Point
They work. I recently sent out an email on a Thursday. The message was “Don’t Buy This Book because on Monday you will be able to get it for free.” I kept hammering the “don’t BUY THIS BOOK” command just for the fun of doing it. But the message was blatant and obvious…On the Monday you would be able to download the book for free.
Imagine my surprise when I found that a handful of people had bought the book anyway. Okay, it wasn’t very many at all and if the plan had been to get them to buy the book I would have been disappointed. But given the actual message I am quite impressed with what happened.
How can I learn more?
Downloading the Advanced Persuasion Patterns will give you a system for learning embedded commands as well as much more. To find out click through now to read about this comprehensive course on hypnotic persuasion skills.
But if you are a coach, trainer, therapist or consultant then I am running a specific course to teach you how to use linguistic patterns to create fast and deep change with your clients. Click through the worm hole and find out more here