This article will focus on CVs / Resumes as a demonstration of how you can use simple ideas to make documents more persuasive and compelling.
Many hypnotists and NLPers shotgun clever and fancy language patterns at people thinking that this will create a trance effect. Often it does but it doesn’t always create the result that you want. Using some really simple ideas you can make any document hypnotically compelling.
The example below is in the context of Job Hunting and using a CV or Resume. You will see as we go through the example that it is the thinking and the sequence that makes the document compelling. Some fancy language patterns may add to the effect but the patterns without the thinking is only of limited use.
Here is an email I received giving you an insight into what can be achieved with a CV.[box color=”white” type=”round” icon=”document”]
Six months of constant rejection not even getting interviewed. I was on the point of giving up when I did your course. It took me a week to redo my cv. I got interviewed for the next three jobs I applied for and was offered two. I would have been offered the third but I wasn’t sure I wanted it when I got there.
You course is excellent.
Asking the Right Questions
Recently there has been a rash of jokey, bad CVs on the internet. Whilst they are quite funny you can also see that they have a cynical and frustrated mindset of what and how CV and Resumes are used. A quick Google search will find you a whole rash of misinformation about what these documents are and how they should be used. Asking yourself the right questions will yield you better results. Let me explain by way of demonstration.
What do I want my CV or Resume to do for me?
Normally people leap straight for questions like what should a CV / Resume look like, what should it contain and how do you write one? Another couple of supplementary questions that people usually ask is what is the difference between a CV and a Resume and which should I use?
I think a much more intelligent place to start is to look at what result you want from the CV or Resume. Obviously I would ideally like the document to get me the job, but that is not the normal process so I would settle for the document to get me an interview.
If you start from this approach all the other questions become more straightforward because all you are looking for is a layout and content that leads to getting the interview. All of a sudden I am no longer interested in the difference between the two, any technical definition of what they are or how people think they should lay them out. All I am interested in is does the layout and content support getting me an interview.
I spent three years researching every aspect of job hunting so I have extra information that many people would not have necessarily thought through about how you can use your CV or Resume. If we start from your aim for the document is to get an interview there are a couple of extra things you can use your CV for. You could use your CV or Resume to set up certain interview questions – or more specifically certain interview answers that reframe your interviewer’s beliefs, set aside their fears as well develop confidence in you as the ideal candidate. But for the moment let’s stick with some foundations.
The Anatomy of a Good CV or Resume
So now that we know what the document is for we should think about how it is laid out. Let us assume a worst case scenario. There is only one position available, there are over one hundred applicants and the recruiter has thirty minutes to draw up a list of five people to interview.
Given that case I suspect any interviewer will spend only a few seconds on each CV. In those few seconds the CV has to catch their attention and display something that will convince the recruiter to put you on the must interview pile.
A good CV or Resume should have a way of leading the eyes of the reader to a point that is filled with statements that match you with the company values and the job specification. Imagine what happens to recruiters when they see your CV and instantly see a section that matches you exactly to the job and the company. They would be almost compelled to look further.
There are many ways of laying out CV’s and Resumes but I would always use one that has a personal profile, mission or objective box that stands out on the front page. I would then fill it full of statements that match me exactly to the company and to the job specification.
Developing your professional experience
The most obvious thing for the recruiter to do would be to look further into the CV or Resume to see how you support the statements you made in your personal profile. Imagine what then happens to the recruiter when they are faced with a list of key achievements that directly link your experiences to what the company is trying to achieve.
I am amazed at how many CVs and Resumes end up as a list of jobs people have done and what the main duties were. When you think about the purpose of a CV or Resume does a list of jobs and duties fulfil that purpose?
Imagine now that you have reworked your CV or Resume to list key achievements you have had in your professional career. And imagine that you have linked those key achievements specifically to the job or the company that you are applying for.
The recruiter is going to go through a sequence that starts with them scanning standard CVs and Resumes. When they get to yours the recruiter will see a profile box stuffed with statements that link you directly to the job you are applying for. After stopping them dead in their tracks they next thing they will do is read deeper in to your CV where they will find a whole bunch of key achievements from your professional experience that link you directly to the job.
Depending on how well you do this the recruiter is almost compelled to call you in for an interview. And depending on how well you have set up your CV or Resume, you may well have set up the questions and answers you will give during interview. By making direct links between your CV / Resume to the role and to the company values during the interview will make you come over as even more compelling.
How easy is it to write a CV or Resume in this way?
This is not a normal way of thinking about Job Hunting. Just spend some time on Google and you will discover a whole load of well-meaning but low level information and misinformation about how to write good CVs and Resumes.
The reality is once you have uncovered the common misconceptions about job hunting and you have your head firmly wrapped around a sensible job hunting attitude a lot of the ideas will flow naturally. And I have a template for CV’s and Resumes where you just need to put in your qualifications and experiences and your new, hypnotically compelling CV / Resume is done.
I recommend that people spend as much time as it takes to get this right and then you spend time regularly keeping it up to date. This may seem like some effort but when you consider that it will get you your ideal job and when you are ready to move on it will be there as a platform to launch yourself from. If you want to find out more about how you can develop these ideas then click through and read more here