An NLP Approach to Clean Teeth and a Sharp Mind

Rintu BasuMind Control4 Comments

This article is something I posted on my FaceBook page. It is a multi-layered post with a lot of covert influence going on.

On face value, it is about mindfulness and giving the reader a mindfulness exercise. On a more covert level, it is about installing in the reader the idea of a mindfulness process. On a separate level, it is about demonstrating the use of covert metaphors to sell a product.

Have a look and see how well I did with the three levels. And if you like it do me the favour of leaving a comment as well as liking the page.

Learning through Modelling

And before you head over to that page once you have read it a couple of types analysing what is going on read it one more time asking yourself where and how can I use the same techniques.

As a hint anywhere where you can get people to think over things on multiple levels means that they will have to go inside and process their thoughts in different ways.

This is a trance technique, yes I am using it with you, and consider how easily you can take people through the same process to layer in a new behaviour, way of thinking or just learning new material on different levels. Once you have analysed the article come back here and level your questions in the comments. I will answer them over the next few days.


Here is the article:



4 Comments on “An NLP Approach to Clean Teeth and a Sharp Mind”

  1. Michael

    Thank you for taking the time to write such a comprehensive reply Rintu (I also enjoyed our Twitter chat about the perception of reality vs. absolute reality).
    I really can see how it would work so much more in spoken form. I’m one of those that read it, analyse it and try to make sense of the confusion the sentence makes. I suppose even when only read, the reader still has to process it and take on board the suggestions.
    My boss at work has never knowingly studied NLP but obviously knows some of it from the sales courses he’s been on over the years. I stand in amazement as he literally fires confusing questions at people, then hits them with more while they’re still trying to work out the first ones. Then he’ll quickly wrap up the conversation with his opinion being the prevailing one!
    I’m enjoying the Persuasion Skills Black Book and as you say in it: “You’ll never have a normal conversation again.”

    1. Rintu Basu

      NLP is developed from naturally occurring patterns and a lot of it appears in many different places and forms. My best approach is whenever I find anything that works I deconstruct it, relabel it as NLP and then try to sell it to someone. But that is because this is my livelihood. You may want to stop at the deconstructing and reusing the stuff.

      By the sounds of it your boss is a tactical genius. Watch, deconstruct and reuse for your own application. If it works drop me a line I’ll write it up as a case study and try to sell it to someone



  2. Michael

    Is this a deliberate time scramble technique in the above article?
    “And before you head over to that page once you have read it a couple of times analysing what is going on read it one more time asking yourself where and how can I use the same techniques.”

    1. Rintu Basu

      HaHa Michael,

      You spotted it…written down these things are really difficult to make sense of. And if you used a spoken version of it the internal representations you are forcing on the listener is to get them to imagine themselves reading the same thing several times over with the emphasis being on the last time and asking themselves that question.

      Most of the time in spoken form people glaze over for a second or two as they try to process it. As a hypnotist when you get the timing spot on you can lead them into the trance, watch them process and then lead them out again without them noticing what they have done. The net result in a situation like this one is you have got them to go through the process you want them to adopt.

      In written form obviously it is far more hit and miss. And lots more people stop at it. My favourites are the ones that try to make sense of it. I am lucky because I can preframe the objections in this context. By the fact that I tell you before hand to look out for this sort of thing you are more likely to spot them. But you are equally likely to feel good about yourself spotting them and less mad at me for bad grammar, poor sentence structure and confusing logic. In proper written work less tends to be more.

      Hope that helps.


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