Persuasive Techniques - Reading People
For any real persuasion process to work reading what is happening to people on a moment by moment basis is a fundamental point. This is the grass roots of building rapport, influencing and motivating people.
I have recently been sent an email from Marcus Corah asking specifically about this skill. Here is […]

NLP Case Study, Finding a Market for your product
Here is a short case study on a particular problem that I have seen happen time and time again with businesses and how you can solve the issue. This one quick change to the way you are thinking could mean the difference between no sales and a […]

Using NLP applications to make sure you products sell
I spend a lot of time with people starting businesses and developing products. There is one key trap that really stops a lot of people being successful that I meet all the time. In this post I am going to outline the problem and the solution.
Will my […]

Will a best seller make you wealthy?
The other day I was talking to a guy about The Persuasion Skills Black Book and how it is reaching various heights on best seller lists. The automatic response I got back was, “Wow, you must be a millionaire!”
Trust me, I am a long way from that at the […]