NLP Techniques to Find Markets for your Products
NLP Case Study, Finding a Market for your product
Here is a short case study on a particular problem that I have seen happen time and time again with businesses and how you can solve the issue. This one quick change to the way you are thinking could mean the difference between no sales and a best selling product.
This case study is actually made up from a number of different scenarios but are being presented as a single story. The names have been changed to avoid any embarrassment. Whilst it is a story made up from several different encounters it is typical of how a small change in thinking can create a big result.
The Initial Idea
A couple of months ago I was approached by a very excited NLP Practitioner who I am going to call George.
George decided that he had got a great idea for an info product about Goal Setting. He had several ideas that he thought were fresh and would add value to the general concept of goal setting.
My reaction was to ask a few questions. Here are a few of them:
- Who will you sell this product to?
- What other similar products are out there?
- Why will they want to buy from you rather than any of the existing products?
- How will you find your customers or how will they find you?
Selling to Every One means you sell to No One
Initially George was a little upset that I didn’t share his excitement about this great new product that he had just thought up. But I had one secret that I will share with you right now.
Great product ideas are easy to come by. You can generate hundreds of sellable idea in minutes. If you sign up for the free videos from the Publishing Academy you will find out how to generate 33 great product ideas in three minutes. Here is the link to The Publishing Academy videos.
The issue is not creating product ideas but having markets where you can sell the product. This was the idea that George had not thought through. His answers to my questions were that he would sell to everyone, they will want it because it has different ideas from existing books on goal setting and people are easy to find because they are everywhere.
Three Months Later
George, still struggling to complete the book came to see me again. He still had not started on the sales process, had no clear idea of his target market and was now having trouble finding a focus for his book.
After some discussion I eventually get George to start looking at a niche. George has a background in engineering and project management. It appears that all of his new ideas on goal setting had come from project managing large engineering projects. Instead of asking him about the product I started asking him questions like:
- Who would this book appeal to?
- What problems would this book solve (and for whom)?
- What sort of a background would you have to have to find the book appealing?
It was fairly obvious that George was writing a personal development / self help book but for a pragmatic, feet on the ground engineering market. Once he had the same idea in his head I asked a few more questions:
- What examples, anecdotes, case studies do you have that would appeal to this market?
- How could you write in a style that matched your market’s language, beliefs and aspirations?
- What specific problems for this market can you address in your book?
All of a sudden George was bursting full of new ideas, different things he could put in the book and how he could write specifically for his chosen market. Even better is that George now has a market to sell his book to.
If you want to know how you can:
Generate ideas for sellable info products and books
Create the product or write the book in a week or less
Take that book and make it a best seller
Turn that book or info product into a lifetime source of income
Then you want to have a look at the Publishing Academy. There you will find a bunch of successful authors that have done all that and more giving you their inside secrets on how to make a wealthy living out of books. Here is the link to the Publishing Academy.